About Practical CSM
Our Purpose and Promise
Our Mission is to help existing and aspiring Customer Success leaders and managers excel in the highly competitive field of Customer Success, and to prove their abilities through meaningful professional certification of capabilities.
Our Training Capabilities include high-quality learning solutions based on the Practical CSM Framework, we offer best practice guidance for Customer Success professionals from onboarding to value realization through our wide variety of certification and training programs.
Guidance by Experts
Meet the distinguished members of our Certification Oversight Committee, ensuring our programs meet rigorous industry standards. Click the link below to see all members.
Recognized Excellence
Our programs have reached over 170,000 learners worldwide, with a vibrant community of 50,000 students and followers. Our certification is recognized and valued by top SaaS companies, underscoring our commitment to delivering industry-leading training and results.
Industry Expertise and Impact
Rick Adams is a renowned author, trainer, and consultant with over 25 years in the IT industry. His career highlights include founding a successful SaaS business, which he sold in 2012 to dedicate himself to advancing customer success through writing and consulting.
Adams has developed global certification programs, notably for Cisco Systems, and authored the influential book, Practical Customer Success Management. His work empowers professionals and organizations to excel in customer success management and outcome-focused selling.
Certification Syllabus Download
Download our detailed certification syllabus and begin your path to becoming a certified expert in customer success. Click the link below to download the PDF.
Marek Malinowski
Founder & CEO of Practical CSM
Marek Malinowski, the visionary behind our success, brings over 20 years of experience in Operations, Marketing, and Sales. He has managed a $10 million USD advertising portfolio and has served as a business coach and consultant to over 100 digital startups and SMBs.
Rick Adams
Founder & Executive Director of Practical CSM.
Independent author, trainer, and consultant with a rich background in the IT industry. Founder of a successful SaaS business, Adams sold his company in 2012 to focus on writing, training, and consulting. His work includes developing global certification programs and authoring the book Practical Customer Success Management.
Douglas Bryntse
Chief Development Officer
Known as the "math genius," Douglas Bryntse is the architect behind our pioneering self-hosted Learning Management System (LMS). His creation operates independently from cloud providers and boasts a remarkable 99.99999% uptime, ensuring reliable and continuous access to learning materials.
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